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Survey Shows Moms’ Top Back-to-School Concern is Kids’ Exposure to Drinking and Drugs

New Guide from the Partnership for a Drug-Free America Helps Parents Steer Teens Safely Through Back-to-School Transitions

New York, NY (August 10, 2009) – The Partnership for a Drug-Free America kicks off its third annual Time To Talk Month with a new online guide to help parents guide their teens through tough transition times, including back to school, when added social and academic pressures make teens more vulnerable to trying drugs and alcohol. Time To Talk® is the Partnership’s movement designed to help parents and caregivers start and maintain open, honest dialogue and help them talk with their kids about the risks of drugs and alcohol.

A recent online survey of more than 2,500 moms conducted by Vocalpoint.com in collaboration with the Partnership revealed that their number-one concern about back-to-school time is that their child “might be exposed to kids who drink or use drugs” (29 percent), followed closely by worries that their teens “will feel pressure to do well academically or pressure from tests” (22 percent). A 2007 Partnership study of 6,500 teens indicated that the number one reason teens use drugs is to cope with school stress, and according to the National Institute on Drug Abuse, the key risk periods for adolescent drug abuse are during major transitions, such as entering middle or high school or leaving home for college.

The research-based guide “Transitions & Teens: A Guide for Parents” is available as a free download at TimeToTalk.org, and was created in consultation with parenting experts, psychologists and family therapists. The guide helps parents understand how transition periods—like back to school, starting a new school, divorce, and even financial trouble at home—can impact a child’s vulnerability to risky behaviors, including drugs and alcohol.

“The beginning of the school year is an especially vulnerable time for most kids, especially for teens making the move from middle school to high school, or any child who is starting a new school,” said Sandi Delack, RN, President of the National Association of School Nurses. “The good news is that there’s a lot of support available for parents to help their kids make a smoother, safer transition. One significant resource for parents is the school nurse, who has experience working with children and adolescents and an understanding of the stress students experience in school.”

“Transitions and Teens: A Guide for Parents” identifies some of the transitions that are toughest for teens, including several that more families may encounter due to the challenging economy, including relocation and changing schools, as well as classic teen transitions like puberty, dating, and major events at home such as divorce or remarriage. Each transition is paired with a checklist of tips for parents on maintaining open conversations, monitoring and discussing the dangers of drugs and alcohol.

“These survey results are a powerful reminder that the risks of drugs and alcohol remain top of mind for moms, and it’s no surprise that these concerns are heightened at back to school,” said Steve Pasierb, president of the Partnership. “This year, we’ve dedicated our annual Time To Talk Month to helping parents understand teen transitions and identify when their kids need more encouragement to make healthy choices by giving parents a guide to make the conversation easier.”

Time To Talk reaches parents and caregivers through the support of 2009 sponsors A&E Network, Consumer Healthcare Products Association, Comcast, The Hershey Company, King Pharmaceuticals, Inc., Major League Baseball Charities, Wyeth Consumer Healthcare and Yahoo!

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About the Partnership
The Partnership for a Drug-Free America is a nonprofit organization that unites parents, renowned scientists and communications professionals to help families raise healthy children. Best known for its research-based national public education programs, the Partnership motivates and equips parents to prevent their children from using drugs and alcohol, and to find help and treatment for family and friends in trouble. The centerpiece of this effort is an online resource center at drugfree.org, featuring interactive tools that translate the latest science and research on teenage behavior, addiction and treatment into easy to understand tips and tools. At drugfree.org, parents can connect with each other, tap into expert advice for children of all ages, and find the support they want and need to raise healthy families. The Partnership depends on donations from individuals, corporations, foundations and other contributors. The Partnership thanks SAG/AFTRA, the advertising industry and our media partners for their ongoing generosity in the fight against drug abuse in America.